How Brands Can Elevate Ad Sales With Multicultural Marketing

Why it’s important to start delving into the Hispanic audience now

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Since the pandemic began more than a year ago, the TV industry has undergone a seismic shift as every media company reconfigures itself to adapt to a new, streaming-centered reality. Univision’s recently launched PrendeTV service is at the forefront of this transformation—the first Spanish language, free, ad-supported streaming service built exclusively for U.S. Hispanics.

Donna Speciale, Univision president of advertising sales and marketing, sat down with Adweek at our Convergent TV summit to talk about the launch and why it’s so important that brands start delving into the Hispanic audience now if they want to continue growing in the future.  

A seat at the table for Hispanic conversations in marketing  

The Hispanic audience is expansive, growing and an increasingly crucial segment of the American population—something Speciale says many marketers and brands aren’t taking advantage of.  

“Univision is such a trusted brand within the Hispanic audience,” said Speciale.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in