Why We’ve Been Marketing to the Hispanic Community All Wrong

Avoid the industry mistake of taking the 'one size fits all' approach

Hispanics account for nearly one-fifth of the U.S. population and, with many different communities identifying as Hispanic, they are the single largest and highest-spending minority group in the country. Yet, despite being one of the most diverse markets, we tend to take a “one size fits all” approach when it comes to how we market to and engage with this multidimensional demographic.