For years, HBO shows like Game of Thrones and Westworld wowed attendees at South by Southwest (SXSW) with splashy activations and experiences ranging from a blood-donation experience to a recreation of a western town. This year, WarnerMedia isn’t highlighting one show at the conference and festival—the company will spotlight all shows and films available on its upstart streamer HBO Max, with a digital experience aimed at serving up ultra-personalized recommendations.
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