To Enter Westeros, SXSW Attendees Must Bleed: Go Inside Giant Spoon's Game of Thrones Experience

A force for good following years of bloody storylines

In case you haven’t heard, HBO’s Game of Thrones returns for its eight and final season on April 14. As part of its sendoff, New York agency Giant Spoon partnered with HBO and the American Red Cross on a life-saving activation at SXSW.