In case you haven’t heard, HBO’s Game of Thrones returns for its eight and final season on April 14. As part of its sendoff, New York agency Giant Spoon partnered with HBO and the American Red Cross on a life-saving activation at SXSW.
Bleed for the Throne, as it’s called, is part of the largest blood donation promotional effort by an entertainment company in Red Cross history.
After donating blood, guests walk through an immersive world and interact with key plotlines from the series. While online registration filled up quickly, a standby line is available for the three-day experience.
Here, Adweek visual producers Josh Rios and Dianna McDougall take you inside Austin’s version of Westeros.