From Solemn and Lovely to Silly and Hilarious, Here Are the 5 Ads Up for an Emmy in 2018

Apple, Tide, Amazon and more are in the running

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While certainly best known as a celebration of television’s biggest hits and stars, the Emmy Awards also bestow a trophy to one advertisement each year.

So among this morning’s slew of Emmy nominations in 122 different categories, the Television Academy announced its five nominees for the 2018 Emmy Award for outstanding commercial. Social causes are often central themes in the shortlisted ads, and this year is no exception, though this year’s lineup features a few different spins on issue-based marketing.

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