From Livestreaming Partnerships to Celebrity Creators, Here’s What to Expect at This Year’s NewFronts
An insider's look at the 6th annual event
Nearly 40 publishers will present new content packages, audience insights and more at the sixth annual event.
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With 37 digital publishers presenting everything from new content packages to insights into their audiences’ habits, the Digital Content NewFronts is about to enter its sixth year. Digital video ad spending is expected to grow to $13.23 billion in 2017, and the two weeks of NewFronts events offer media buyers the chance to kick the proverbial tires on new publishers’ reach.
This story first appeared in the May 1, 2017, issue of Adweek magazine.
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