From Livestreaming Partnerships to Celebrity Creators, Here’s What to Expect at This Year’s NewFronts

An insider's look at the 6th annual event

Nearly 40 publishers will present new content packages, audience insights and more at the sixth annual event. Getty Images

With 37 digital publishers presenting everything from new content packages to insights into their audiences’ habits, the Digital Content NewFronts is about to enter its sixth year. Digital video ad spending is expected to grow to $13.23 billion in 2017, and the two weeks of NewFronts events offer media buyers the chance to kick the proverbial tires on new publishers’ reach.

This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.
@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.