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With 37 digital publishers presenting everything from new content packages to insights into their audiences’ habits, the Digital Content NewFronts is about to enter its sixth year. Digital video ad spending is expected to grow to $13.23 billion in 2017, and the two weeks of NewFronts events offer media buyers the chance to kick the proverbial tires on new publishers’ reach.
“This year, we’ll probably see less about the new talent companies are working with and more about the scale and audience these established players have created,” said Alex Stone, Horizon Media’s vp of digital investment. Though