CBS Successfully Reinvigorated Its Morning Show by Going Back to the Basics and Covering News
CBS This Morning's ratings are edging ever closer to rivals Good Morning America and Today after finding its footing.
The Duplass Brothers Explain Why They’re Jumping Into the Ad World With the Creative Shop Donut
Agencies
The Duplass Brothers open creative brand shop Donut in Los Angeles.
How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel
Brand Marketing
Patagonia, Everlane and PACT cater to shoppers who are placing a higher value on where their clothing comes from and how it’s made.
Time Inc.’s VR Guru Is Forging a New Path Through Immersive Storytelling
Performance Marketing
Live VR managing editor Mia Tramz creates groundbreaking content, from a real-life underwater adventure to an immersive World War II experience.
How Twitter’s Bird Evolved to Become One of the Most Recognizable Logos Today
After six iterations, it's reached iconic status.
At NewFronts, Hulu Will Tout Its Most Ambitious Move Yet—a New Live TV Bundle Launching This Month
The streaming service is also doubling its original content output and introducing a personalized user interface it believes will set it apart from competitors.
As the NewFronts Begin, 6 Top Execs Discuss Video’s Perils and Promises
These executives discuss the issues and opportunities of the expanding video-first marketplace.
5 Digital Video Trends to Watch for at This Year’s NewFronts
IAB chairman makes the case for the importance of video for brand marketers and outlines what to watch for during the two-week video showcase and marketplace.
From Livestreaming Partnerships to Celebrity Creators, Here’s What to Expect at This Year’s NewFronts
Nearly 40 publishers will present everything from new content packages to audience insights at the sixth annual event.
Infographic: What Content Creators Really Think About Branded Video
Tongal polled nearly 500 of its members on what they value in branded content, what its weaknesses are and what they want brands to know.