How Innovation Keeps Sunday Night Football the No. 1 Show on TV 

NBC's Fred Gaudelli on what to expect this season 

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Creating engaging and interactive programming across the fan experience is crucial for today’s mobile-first fan. Jim Norton, chief revenue officer of Flowcode, sat down with Fred Gaudelli, executive producer of NBC’s Sunday Night Football, during Adweek’s Convergent TV Summit to discuss the evolution of sports programming and what the future of fan engagement will look like. Sunday Night Football was once again the No. 1 show on broadcast TV for the 2021-22 season averaging more than `18 million viewers.

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