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Creating engaging and interactive programming across the fan experience is crucial for today’s mobile-first fan. Jim Norton, chief revenue officer of Flowcode, sat down with Fred Gaudelli, executive producer of NBC’s Sunday Night Football, during Adweek’s Convergent TV Summit to discuss the evolution of sports programming and what the future of fan engagement will look like. Sunday Night Football was once again the No. 1 show on broadcast TV for the 2021-22 season averaging more than `18 million viewers.