TV Upfronts

NBC Wins TV Season in 18-49 Demo; CBS Remains No. 1 in Total Viewers

Sunday Night Football, This Is Us, NCIS among top shows

the cast of this is us
NBC's This is Us was the season's most-watched entertainment show among adults 18-49.Ron Batzdorff/NBC
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By Mollie Cahillane

May 11, 2022

The 2021-22 TV season is drawing to a close, just in time for upfront week, and a new network has taken the ratings crown in the coveted adults 18-49 demographic.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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