Exclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes

In partnership with Mischief, an in-person activation and comedic posters target festivalgoers

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Tubi and Mischief are at it again.

Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad community.

The campaign will feature nine different satirical film posters with titles that will resonate with festival attendees, including names such as The Idea Someone Else Did, Creative Déjà Vu, Posing With a Lion and Unattended Panel.

The partnership, which is behind Tubi’s viral Super Bowl campaign and its most



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