TV Upfronts

Tubi's B-to-B Upfronts Campaign Shows the AVOD Has Content for Everyone

Three short films created with Mischief target media-buying audiences and marketers

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The folks behind Tubi’s viral Super Bowl campaign have teamed up once again—this time appealing to fellow marketers.

Fox-owned AVOD platform Tubi partnered with agency Mischief for a new campaign this upfront season, specifically designed to target media-buying audiences, with the belief that Tubi has films for everyone—even advertisers.

For the campaign, Tubi debuted three satirical cross-genre films—from romance to true crime—with storylines that blur the professional lives of media buyers, account teams and creatives.

“The Upfront season is one of the most intense times of the year for buyers, so we wanted to offer them a bit of fun and levity with these hyper-relevant short films,” Cynthia Clevenger, vp of b-to-b marketing at Tubi, said in a statement.



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