2021 Outlook

Does the Growth of Connected TV Spell Trouble for Ad Tech?

Streaming platforms with valuable first-party data are set to firmly establish themselves

Ilyast/Getty Images
By Andrew Blustein

December 23, 2020

If the 2010s were the decade of mobile advertising, then the 2020s are gearing up to be the era of connected TV.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
Related Articles

Ad Tech

Concerns Mount Over Google’s Privacy Proposals

By Ronan Shields, Andrew Blustein, Lucinda Southern

Programmatic

Ad Buyers are Still Figuring Out Their 2021 Budgets

By Andrew Blustein

2021 Outlook

When Will In-Person Events Return?

By Andrew Blustein

Programmatic

4 Major Factors That Will Change How Marketers Use Data

By Andrew Blustein

Microlearning
View All


How to Use Video at Every Stage of the Customer Journey


Maximize the Value of First-Party Data for Today and Tomorrow


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework

You Might Like


The Next Era of Video Is About Demand Gen

By Brightcove


Busting 5 Common Myths About AI in Content Creation

By Connatix


15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio


Dealing With Data Depreciation the Right Way

By PwC x Adobe