2021 Outlook

Does the Growth of Connected TV Spell Trouble for Ad Tech?

Streaming platforms with valuable first-party data are set to firmly establish themselves

Ilyast/Getty Images
By Andrew Blustein

December 23, 2020

If the 2010s were the decade of mobile advertising, then the 2020s are gearing up to be the era of connected TV.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
You Might Like

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

By Matthew Tilley, Senior Director of Content Marketing, Valassis, a Vericast Business

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

Your Guide to What the Savviest Shoppers Really Want

By Honey

The Future of the Media Industry Starts With Customer Experience

By Salesforce

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}