2021 Outlook

Does the Growth of Connected TV Spell Trouble for Ad Tech?

Streaming platforms with valuable first-party data are set to firmly establish themselves

Ilyast/Getty Images

By Andrew Blustein

December 23, 2020

If the 2010s were the decade of mobile advertising, then the 2020s are gearing up to be the era of connected TV.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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