Outlook

Does the Growth of Connected TV Spell Trouble for Ad Tech?

Streaming platforms with valuable first-party data are set to firmly establish themselves

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Headshot of Andrew Blustein
By Andrew Blustein

December 23, 2020

If the 2010s were the decade of mobile advertising, then the 2020s are gearing up to be the era of connected TV.

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Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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