The Big Game

Disney Super Bowl Ad Encourages Streaming Fans to Bundle Up

Spot comes ahead of planned price hike for its discounted trio of streamers

two people floating in a living room in front of a couch, facing each other
The Disney Bundle ad highlights streaming originals such as Disney+'s WandaVision. Disney

By Kelsey Sutton

February 5, 2021

Disney will return to the Super Bowl for the second year in a row. But this time, it won’t just be highlighting streaming service Disney+—it’ll highlight three services.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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