WandaVision Ushers In Streaming’s Franchise-Dominated Future

Entertainment giants are leveraging fan favorites to keep viewers tuned in—and paying

poster of wandavision, a woman on the left and man on the right as the photo distorts on the sides
WandaVision is the first of several Marvel original series that will air on Disney+. Disney+

A month before Disney+ was officially unveiled, a message for Marvel fans trickled out: Get ready to pay if you want to understand what’s happening in future movies.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.