WandaVision Ushers In Streaming’s Franchise-Dominated Future

Entertainment giants are leveraging fan favorites to keep viewers tuned in—and paying

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A month before Disney+ was officially unveiled, a message for Marvel fans trickled out: Get ready to pay if you want to understand what’s happening in future movies.

That edict, delivered by Marvel chief creative officer Kevin Feige in an oft-cited Bloomberg interview, is finally coming to fruition.

WandaVision, an exploration of the relationship between Wanda Maximoff (played by Elizabeth Olsen) and Vision (Paul Bettany) through the lens of classic sitcoms, arrives on Disney+ today. It marks Marvel Cinematic Universe’s first steps into television and the first of many companywide efforts to cement Disney+ as a must-have for fans.



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