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WandaVision Ushers In Streaming’s Franchise-Dominated Future

Entertainment giants are leveraging fan favorites to keep viewers tuned in—and paying

poster of wandavision, a woman on the left and man on the right as the photo distorts on the sides
WandaVision is the first of several Marvel original series that will air on Disney+. Disney+
By Kelsey Sutton

January 15, 2021

A month before Disney+ was officially unveiled, a message for Marvel fans trickled out: Get ready to pay if you want to understand what’s happening in future movies.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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