CES

WandaVision Ushers In Streaming’s Franchise-Dominated Future

Entertainment giants are leveraging fan favorites to keep viewers tuned in—and paying

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WandaVision is the first of several Marvel original series that will air on Disney+. Disney+
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By Kelsey Sutton

January 15, 2021

A month before Disney+ was officially unveiled, a message for Marvel fans trickled out: Get ready to pay if you want to understand what’s happening in future movies.

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Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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