Discovery’s Magnolia Network Delays Linear Debut Until 2022, Sets July Digital Rollout

Company will revisit upfront deals with marketers following postponement

Chip and Joanna Gaines
In July, Discovery will roll out a Magnolia app, which will be free for Discovery+ subscribers. NBC/Getty Images

Chip and Joanna Gaines’ long-awaited Discovery cable channel, Magnolia Network, has a new debut date—but don’t expect to see it on linear for nearly another year.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.