CES

Philo, Which Streams Discovery's Cable Networks, Isn’t Worried About Discovery+

Both Philo and Discovery+ focus on lifestyle and entertainment content, but the virtual MVPD isn't stressing the streamer's entry

Discovery+ "can be a great complement to what you’re getting through Philo," said Philo CEO Andrew McCollum (right)CES
By Mollie Cahillane

January 13, 2021

Since 2017, Philo has differentiated itself from other virtual MVPD offerings by focusing exclusively on entertainment and lifestyle programming, including streaming more than a dozen of Discovery Inc.’s cable networks. 

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}