Discovery, Snapchat Team Up on Content, Advertising for Next 2 Olympics

Eurosport programming will be featured on Snapchat Discover in Europe for the 2020 Summer Games in Tokyo and the 2022 Winter Olympics in Beijing

The 2020 Summer Olympic Games in Tokyo were rescheduled for July 23 through Aug. 8, 2021 Getty Images

The mere six-month gap between the rescheduled 2020 Summer Olympic Games in Tokyo and the 2022 Winter Olympics in Beijing provides a challenge in terms of content creation and advertising opportunities, and Discovery and Snap Inc. are teaming up to meet that challenge head-on.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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