Discovery, Snapchat Team Up on Content, Advertising for Next 2 Olympics

Eurosport programming will be featured on Snapchat Discover in Europe for the 2020 Summer Games in Tokyo and the 2022 Winter Olympics in Beijing

The mere six-month gap between the rescheduled 2020 Summer Olympic Games in Tokyo and the 2022 Winter Olympics in Beijing provides a challenge in terms of content creation and advertising opportunities, and Discovery and Snap Inc. are teaming up to meet that challenge head-on.