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The WNBA playoffs are here, and so are the brands.
Amid record-breaking WNBA TV viewership (up 21% over 2022) and attendance (up 16%), Deloitte is launching a new sports marketing campaign celebrating women on the court and in the conference room.
A series of four 30-second spots, created alongside Ryan Reynolds’ Maximum Effort agency, will star current and former WNBA players Diana Taurasi, Sydney Colson, Theresa Plaisance and Adweek cover star Sylvia Fowles, with the creative making its debut tonight.
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