Comcast Xfinity Hopes to Stick the (Moon) Landing in Super Bowl Spot

The 30-second ad will air during the third quarter

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In one small step for mankind but a giant step for the internet, Comcast Xfinity is back in the Super Bowl with a 30-second spot that recreates the iconic Apollo 11 moon landing.

The commercial is designed to announce the arrival of the Xfinity 10G network, a technology that has been in development for years and will bring the next generation of WiFi to market.

The ad, done in partnership with agency Goodby Silverstein & Partners, will air during the third quarter of the Super Bowl 57 matchup between the Kansas City Chiefs and the Philadelphia Eagles.

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