Brands Need to Stand Up for Nonpartisan Issues This Election Season

Make a statement you believe in and use voices that believe it, too

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As we march closer to the November election, more and more brands are jumping into the election conversation, encouraging voter participation and even taking a stand on some of the hot-button issues of the day. We are living through one of the most divided, partisan environments in our history, and brands must walk a fine line between not alienating some consumers by taking a stance on political issues and compelling other consumers who want to see themselves reflected in the brands they support.

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