To Be or Not to Be a Partisan Brand

Should companies mix business and politics?

A hand moving a politics knob
When CEOs think about mixing business and politics, most fear a PR disaster. They shouldn’t. Photo Illustration: Trent Joaquin

In the United States, brands cannot hide from politics. The public knows that your company has a stake in this country’s legislative and regulatory battles. The question is, how can you engage in issues that matter to people while demonstrating integrity and not destroying your business?

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@jebory Jeb Ory is CEO of Phone2Action.