Bigger Than the Box Office: The Rise of Minions Marketing

What was it about this launch that had brands and moviegoers alike wanting to join the Minions mania?

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Recently, you may have noticed that there has been yellow as far as the eye can see and suits in every cinema. Minions, Minions everywhere. It’s been a minute since we’ve seen a cinematic success of this magnitude and a marketing bonanza of equally epic proportion.