Buyers Pick the Best—and Worst—Streaming Services

Here’s what they really (anonymously) think about Netflix, Hulu, Peacock and HBO Max

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During the past week, we’ve asked key players in the television industry to reflect on what they learned in 2021, the state of the TV advertising marketplace and where things stand with measurement struggles.

Today, we wanted to tackle another key industry issue. We’ve written hundreds of stories about all the various streaming services—including how the biggest platforms stack up, subscriber-wise—but we’ve never surveyed people about which streamers they love, and which ones frustrate them.

Until now: we reached out to buyers and analysts to get their (anonymous) takes on which streaming services are currently the best—and the worst—and why.



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