TV Ad Sales Chiefs and Buyers on the Marketplace’s Biggest Changes in 2021

And what’s top of mind as they head into 2022

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As part of Adweek’s Year in Review coverage, we asked the television industry’s key movers and shakers to reflect on the past year.

On Monday, TV’s top execs looked back on the most important thing they learned in 2021. Today, we talked to TV ad-sales chiefs and buyers about how the marketplace has evolved this year, and what is top of mind as they head into 2022. (In the coming days, we’ll also delve into the state of measurement and biggest priorities for 2022.)

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