How Celebrating America Helped Cement Biden’s Unity Message

Convergent TV

From the telecast’s lineup to its title, Celebrating America producers were focused on reflecting the new president’s key theme.


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Here’s How You’ll Be Able to Stream Super Bowl 55

Convergent TV

The matchup will be available unauthenticated across CBS Sports, NFL and Verizon Media properties, as well as on CBS All Access.

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Netflix Renews Hit Drama Bridgerton for Season 2

Convergent TV

Shonda Rhimes' first series for the streaming service will resume production this spring.

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Netflix Clears 200 Million Global Subscribers, Despite Fiercer Competition Than Ever

Convergent TV

Nearly two-thirds of the streamer's subscribers are now outside of the U.S. and Canada.

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The Office Helps Peacock Hit ‘Cruising Altitude’ Ahead of Summer Olympics

Convergent TV

The newly-acquired Steve Carell sitcom is already the 'most-viewed' title on NBCUniversal's streaming service.

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ViacomCBS Sets March 4 Relaunch Date for Paramount+ Streamer

Convergent TV

The media company will likely use CBS' Super Bowl 55 broadcast to market the rebranded service, currently called CBS All Access.

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From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

Convergent TV

‘Something passing for normalcy’ beckons, but the streaming migration will transform television.

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WandaVision Ushers In Streaming’s Franchise-Dominated Future

Convergent TV

Entertainment giants are eager to leverage beloved intellectual property to keep fans tuned in—and paying.

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How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal

Convergent TV

The CW chief Mark Pedowitz on how the network has been navigating Covid-19, losing the coveted "Netflix bump" after that streaming deal lapsed and when he expects to see something [...]

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Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+

Convergent TV

Philo differentiates itself from other virtual MVPD options with its focus on entertainment and lifestyle programming, but could it face competition from newly launched streamer Discovery+?

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Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says

Convergent TV

Streaming-centered releases require a 'whole different set of criteria' to replace opening weekend box-office results.

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Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers

Convergent TV

Changing consumer expectations bring new challenges, execs say at CES 2021.

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NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads

Convergent TV

The company is working to help marketers craft more effective ads for the Summer Games, creating an Olympics Ad Engine to help the spots maximize marketing objectives.

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Ozark and The Office Are Among 2020’s Most-Streamed Shows

Convergent TV

As the theater business shifts, Nielsen plans to track the viewership of theatrical video-on-demand film releases in 2021.

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AT&T Shutting Down Live TV Streaming Service AT&T TV Now

Convergent TV

AT&T is sunsetting its live TV subscription streaming service AT&T TV Now in favor of its newer AT&T TV broadband service.

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Donna Speciale Named Univision Ad Sales Chief

Convergent TV

A year-and-a-half after being ousted as WarnerMedia ad sales chief, Donna Speciale is back in the advertising sales business. Speciale has been named president of ad sales and marketing for [...]