Programming & Performance
NBCUniversal Will Shut Down NBCSN, Its Cable Sports Network, This Year
How Celebrating America Helped Cement Biden’s Unity Message Convergent TV From the telecast’s lineup to its title, Celebrating America producers were focused on reflecting the new president’s key theme. 
Here’s How You’ll Be Able to Stream Super Bowl 55
Convergent TV
The matchup will be available unauthenticated across CBS Sports, NFL and Verizon Media properties, as well as on CBS All Access.
Netflix Renews Hit Drama Bridgerton for Season 2
Convergent TV
Shonda Rhimes' first series for the streaming service will resume production this spring.
Netflix Clears 200 Million Global Subscribers, Despite Fiercer Competition Than Ever
Convergent TV
Nearly two-thirds of the streamer's subscribers are now outside of the U.S. and Canada.
The Office Helps Peacock Hit ‘Cruising Altitude’ Ahead of Summer Olympics
Convergent TV
The newly-acquired Steve Carell sitcom is already the 'most-viewed' title on NBCUniversal's streaming service.
ViacomCBS Sets March 4 Relaunch Date for Paramount+ Streamer
Convergent TV
The media company will likely use CBS' Super Bowl 55 broadcast to market the rebranded service, currently called CBS All Access.
From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
Convergent TV
‘Something passing for normalcy’ beckons, but the streaming migration will transform television.
WandaVision Ushers In Streaming’s Franchise-Dominated Future
Convergent TV
Entertainment giants are eager to leverage beloved intellectual property to keep fans tuned in—and paying.
How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal
Convergent TV
The CW chief Mark Pedowitz on how the network has been navigating Covid-19, losing the coveted "Netflix bump" after that streaming deal lapsed and when he expects to see something [...]
Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+
Convergent TV
Philo differentiates itself from other virtual MVPD options with its focus on entertainment and lifestyle programming, but could it face competition from newly launched streamer Discovery+?
Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says
Convergent TV
Streaming-centered releases require a 'whole different set of criteria' to replace opening weekend box-office results.
Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers
Convergent TV
Changing consumer expectations bring new challenges, execs say at CES 2021.
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
Convergent TV
The company is working to help marketers craft more effective ads for the Summer Games, creating an Olympics Ad Engine to help the spots maximize marketing objectives.
Ozark and The Office Are Among 2020’s Most-Streamed Shows
Convergent TV
As the theater business shifts, Nielsen plans to track the viewership of theatrical video-on-demand film releases in 2021.
AT&T Shutting Down Live TV Streaming Service AT&T TV Now
Convergent TV
AT&T is sunsetting its live TV subscription streaming service AT&T TV Now in favor of its newer AT&T TV broadband service.
Donna Speciale Named Univision Ad Sales Chief
Convergent TV
A year-and-a-half after being ousted as WarnerMedia ad sales chief, Donna Speciale is back in the advertising sales business. Speciale has been named president of ad sales and marketing for [...]
