Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is Adweek’s streaming editor, where she covers the business of streaming television. She was previously a media reporter at Mic and Politico.

Gen Z Spends More Time on YouTube Than Netflix, Survey Shows

Cable TV represents just 12% of teens' daily video consumption.

Research Finds Branded Podcasts Are 22% Better Than TV at Engaging Consumers Who Avoid Ads

Ads are more effective when listeners are performing other tasks.

Hulu Rolls Out Downloadable Programs, but Only for Ad-Free Subscribers

There’s no option for ad-supported users yet.

Disney Will No Longer Run TV Ads From Rival Netflix on Its Entertainment Networks

This decision marks a wrinkle for streaming services that are trying to use marketing to win customers.

As Viewers Go Ad-Free, Streaming Services Adapt With Product Placements

Brands still want to reach audiences through Hulu and Netflix.

Netflix Greenlights a Fourth Season of Stranger Things

The Duffer brothers, who created the series, will remain at Netflix in a multiyear film and series deal.

For Pluto TV, the Streaming Wars Will Be Great for Business

CEO Tom Ryan said his AVOD service will be 'complementary' to SVOD offerings.

Royal Caribbean Goes Dark to Launch NBCU’s ‘Must-Hear TV’ Ad Format

The spot, featuring 4 seconds of audio over a black screen, debuts tonight.

Comscore Pays $5 Million to Settle Securities Fraud Charges

SEC began investigating the measurement firm and its former CEO this year.

NCC Media Rebrands as Ampersand, Streamlines Addressable TV Efforts

Company is pushing into more audience-based offerings.