Christopher Heine

Christopher Heine Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Christopher Heine is a New York-based editor and writer. He was Adweek's technology editor from 2013 to 2017 and oversaw coverage of the rapidly evolving digital world.

Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Snap's high-tech sunglasses show creative potential.

These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom

Viewability and brand safety problems persist.

Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros

How to master the social network for your professional life.

Startup ‘Bodega’ Has Angered Fans of Actual Bodegas. Can It Recover?

While its messaging was wrong-headed, industry players say it still has hope.

Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality

The tech giant is pushing AR marketing to the forefront.

This Startup Just Acquired 8 Game Apps to Build a Mobile Ad Network

Startup Maple Media nabs a slew of game apps to get to 12 million monthly users.

This Burgeoning Vending Machine Startup Is Trying to Redefine Out-of-Home Digital Ads

It's getting to scale on college campuses.

The Big Ten Network’s Omnichannel Evolution Is Paying Off With Increased TV and Digital Viewership

A new endeavor called MVPE underscores its impressive 10-year development.

The Trade Desk and White Ops Are Teaming Up to Block Bot Traffic Before Advertisers Buy It

The companies think it's 'a game-changer.'

40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative

Adobe's survey shows that consumers expect more.