Anthony Crupi

New Balance Backs Cable Net

NEW YORK Comcast and Time Warner Cable are joining forces with fitness icon Jake Steinfeld to develop an on-demand network that will be available at no additional charge on both […]

Sports Net Ranks Among ‘Revered’ Brands

NEW YORK A new Beta Research survey of advertising sales professionals found that when it comes to perceived brand value, cable generally outshines the top four broadcast networks.In a study […]

While it may be hyperbolic to label 2005 an annus

While it may be hyperbolic to label 2005 an annus horribilis as far as the cable ad marketplace is concerned, it’s not a stretch to suggest that most network ad […]

MTV Teases New Series Like Films

MTV has hit on an innovative way to hype its new and returning shows, borrowing a century-old convention from the cinema. On April 3, the network introduced its first trailer […]

ESPN Signs Sponsors for Stadium Tour

NEW YORK ESPN has signed Anheuser-Busch, Coca-Cola and American Express as the marquee sponsors of its SportsCenter Across America initiative.The marathon dash across the country’s more memorable sports venues will […]

ESPN Opts Out of NHL

NEW YORK ESPN has decided not to exercise its $60 million option to telecast National Hockey League games, regardless of whether professional hockey returns after a lockout scrapped the entire […]

ESPN Prepares to Crack ‘Code’

LOS ANGELES ESPN has taken the wraps off Code Breakers, its sixth original entertainment movie. Based on the true story of the 1951 Army football team and the expulsion of […]

Hostess Icon Stages Comeback

In a triumphant maritime return, Captain Cupcake, the storied 1970’s mascot for Hostess Cup Cakes, arrived Wednesday to a cheering throng of cupcake fans in Long Beach, Calif. The Captain […]