Andrew McMains


TAG Heuer Gets Strong

Bartle Bogle Hegarty’s first campaign for TAG Heuer uses athletes and a stainless-steel backdrop to illustrate the durability and “inner strength” of its watches. Six print spreads juxtapose shots of […]

Hampel’s Ad Roadie Helps Clinch National Discount Brokers Pitch

Hampel/Stefanides’ TV work for online music retailer CDnow was a key factor in National Discount Brokers’ decision last week to hire the shop following a review. Hampel used a fictitious […]

KB&P Shakes Off Doldrums

NEW YORK – With $80 million in new billings, Kirshenbaum Bond & Partners has already made 1998 its most successful year to date. As a result, the New York shop […]

Creative: Downtown Debut

In New York’s SoHo, startup DiNoto Lee finds its way Outside is a line of young men and women, some dressed in black, each waiting for a chance to enter […]

Deloitte Debuts TV Ads

Tierney Commercials for Consultancy Arm Of Big 6 Firm Distance Client From ‘Them’ NEW YORK–Tierney & Partners’ first TV work for Deloitte Consulting positions the client as a collaborator that […]

LLKFB Unveils First Casio Ads

In its first significant foray into above-the-line advertising, Lieber, Levett, Koenig, Farese, Babcock next month will launch Casio’s line of palm-size computers with a print and airport display campaign. An […]

2 Imported Beer Marketers Select Ad Agencies

Saatchi’s Roberts Gets 2 Birds With 1 Stone; Wells’ Silver Has New JobNEW YORK–Saatchi & Saatchi last week was awarded the U.S. and Italian ad accounts of Beck’s beer, as […]

Originator Of Absolut Ads Exits

Geoff Hayes, father of the iconic bottle campaign for Absolut, is leaving TBWA Chiat/Day after an 18-year run that produced hundreds of ads and turned an unknown Swedish vodka into […]

New Tack For Prudential

Families remain the focus of Kirshenbaum Bond & Partners’ new TV spots for Prudential HealthCare, but the shop has abandoned the testimonial approach of last year’s campaign. In its place […]

Paine Webber Account in Play

Longtime Saatchi & Saatchi client PaineWebber is the unidentified “financial services” company seeking a new ad agency through the Advertising Agency Register, sources said last week. Recently, AAR requested proposals […]