As more and more brands experiment with metaverse activations, Wunderman Thompson is launching a new virtual environment to give the agency’s clients a sense of the capabilities this futuristic space has to offer.
The agency announced the rollout in partnership with metaverse platform Odyssey during a panel at the Consumer Electronics Show in Las Vegas on Thursday. The space will be used for clients to explore various trends in metaverse marketing and feature “inspiration kiosks” throughout the digital area that offer insights from the agency’s research reports into the tech.
“Here we can really start to show clients how our virtual and physical realities can converge, and explore the elements of the metaverse that will change the way we do business,” said Emma Chiu, global director of Wunderman Thompson Intelligence.
