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Creatively, 2021 was a year of mixed signals.
Hot off of what initially felt like a turning point in experiential, which saw marketers heavily leaning on digital tools to connect with consumers from a safe distance, the industry wasted little time shifting back toward in-person activations. Then came Covid-19’s delta variant. Then omicron.
And amid this recurring “should we or shouldn’t we” debate, interest was rising in another way to connect personally, but remotely: the metaverse.
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