A Marketer's Guide to Getting Started in the Metaverse

2022 is the year to claim a digital beachhead, or watch competitors claim it first

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Creatively, 2021 was a year of mixed signals.

Hot off of what initially felt like a turning point in experiential, which saw marketers heavily leaning on digital tools to connect with consumers from a safe distance, the industry wasted little time shifting back toward in-person activations. Then came Covid-19’s delta variant. Then omicron.

And amid this recurring “should we or shouldn’t we” debate, interest was rising in another way to connect personally, but remotely: the metaverse.



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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.