With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier

Building trust in the marketplace is key, and KOLs could be your brand's ticket in

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Once largely closed off to the world, today’s China is a new frontier for opportunistic brands. The sheer scale of the country coupled with the fervor of a consumer base still energized by the relative newness of a semi-open market make for a standalone combination in the world of consumer goods.

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