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Now that it’s 2020, we’re not quite living in the world the Jetsons imagined, but things have gotten pretty interesting. We can arrange for a taxi ride anywhere in mere seconds with the touch of a screen and happily stay in complete strangers’ homes while traveling. It’s this type of nontraditional thinking that led to the creation of Uber and Airbnb, which would have sounded crazy at the start of the decade but are now an intrinsic part of our lives and vocabulary.
Many companies don’t value this out-of-the-box approach and tend to purge their erratic thinkers while continuing to hope for large-scale, disruptive outcomes that will give them an edge.