Why You Should Think Irrationally in 2020 Like These Brands Did

From Tesla's Cybertruck to Walmart's InHome, outside-the-box ideas made a splash

Side by side image of the cybertruck and the interceptor
If you want the next big thing, you need to not only think bigger, but more irrationally. Tesla, The Ocean Cleanup

Now that it’s 2020, we’re not quite living in the world the Jetsons imagined, but things have gotten pretty interesting. We can arrange for a taxi ride anywhere in mere seconds with the touch of a screen and happily stay in complete strangers’ homes while traveling. It’s this type of nontraditional thinking that led to the creation of Uber and Airbnb, which would have sounded crazy at the start of the decade but are now an intrinsic part of our lives and vocabulary.

@bendgaddis Ben Gaddis is the CEO of T3 and author of Embracing Irrationality.