Emerging Tech

Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce

The ecommerce giant recently launched a Kickstarter-like program called Build It

a room with lights and people inside that says build it
Amazon's Build It helps gauge consumer interest in new products.Amazon
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By Patrick Kulp

February 24, 2021

Amazon is turning to the wisdom of crowds to determine which voice-enabled smart devices are worth producing.

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Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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