Voice

What DTC Challengers Can Learn From the Demise of Brandless

It’s one of the first major direct-to-consumer brands to collapse

A collage of Brandless products — We should learn from Brandless that it’s OK to change, adapt and be loud.Brandless

February 19, 2020

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Is the collapse of Brandless a sign that the DTC model is potentially another dot-com bubble ready to burst?

Elijah Schneider

Elijah Schneider founded Modifly at 19 years old to push back against the agency preconceptions of “too expensive” and “usually doesn’t work.”

Voice

What DTC Challengers Can Learn From the Demise of Brandless

It’s one of the first major direct-to-consumer brands to collapse

Elijah Schneider

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Elijah Schneider