Walmart Rolls Out a New Virtual Fitting Room Tool

The move comes after the retail giant acquired startup Zeekit last year

Walmart is rolling out a new digital tool aimed at bringing the fitting room into shoppers’ homes.

The big box giant’s new feature allows customers to choose a model that most resembles them and see how a piece of clothing looks superimposed on that person’s body.

The launch comes nearly a year after Walmart acquired virtual fitting room platform Zeekit. The retailer says it has more virtual try-on tools in the works that make use of that startup’s technology.

“One of the most frustrating aspects of shopping for clothes online is understanding how an item will actually look on you,” Walmart’s evp of apparel and private brands, Denise Incandela, said in an announcement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in