Walmart Is Dropping Its $35 Order Minimum for Walmart+ Members

Retail analysts criticized the threshold upon launch

Photo of Walmart+ bags and groceries
The minimum will still apply to deliveries from Walmart stores. Walmart

Walmart is removing the $35 minimum for orders for members of its new Walmart+ membership program as of Dec. 4.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.