In certain American cities, the time between craving a bag of pretzels or bottle of Gatorade while lounging on the couch and having the items appear at the front door has never been shorter.
Ultrafast grocery delivery startups such as 1520, Jokr and Gopuff—which is currently valued at $15 billion—are making the idea of instant gratification through ecommerce impulse buying a reality by distributing the goods within mere minutes. If the activity proves sustainable long term, marketers will have new channels to reach consumers at the point of purchase, while grocers and corner stores may have to rethink the shopping experience.
Ken
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in