This Father's Day, Buy Dad 1970s-Inspired Budweiser Swag to Relive His Glory Days

Anheuser-Busch rips a page from a 45-year-old marketing playbook

Join global marketing leaders at Brandweek Europe, 10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

In 1975, the marketing department at Anheuser-Busch cooked up a canny idea.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in