Supergoop!’s Bright and Sunny Aesthetic Will Change How Users Think About SPF

Its brand mission of ending skin cancer radiates through colorful packaging

open pomegranates next to sunscreens
The brand sells lotion, hair products and makeup with SPF protection. Supergoop!

Most people don’t associate sunscreen with excitement—it’s typically seen as unsexy, feels heavy on the skin and carries about the same instant gratification as taking a daily multivitamin. 

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Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.