Shopify Lays Off 10% of Staff as Pandemic Bubble Bursts

CEO admits in memo to staff that 'strategic bet' on rapid ecommerce growth backfired

Join global marketing leaders at Brandweek Europe, 10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

Ecommerce platform Shopify has laid off 10% of its global workforce, with its chief executive telling staff in a memo the business made the “wrong bet” on how long a pandemic-fueled surge in online shopping would continue.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in