Highlighting Self-Care Items and Virtual Visits, Sephora Sees 75% Growth in Ecommerce This Year

The beauty retailer's svp and general manager of ecommerce spoke at Adweek's Commerce Week

Screenshot of Sephora's Carolyn Bojanowski
Sephora's Carolyn Bojanowski spoke with Adweek's Stephanie Paterik about business growth amid the pandemic. Adweek

When Sephora was founded in France in 1970, the store provided a new, first-of-its-kind experience for beauty product consumers. The open-sell environment allowed shoppers “behind the counter,” so to speak, upending the traditional department store model that relied on a commission-based interaction with a consultant at the beauty counter.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.