Selfridges Becomes the First Retailer to Sell NFTs Over the Counter

Customers will be able to make the purchases in the London store alongside rare artworks by Victor Vasarely

The NFT craze continues unabated, with more brands jumping on the trend in the early days of 2022. The latest to do so is British department store Selfridges, which claims to be the world’s first retailer to sell NFTs over the counter.