Reflecting Pandemic Trends, Investment in Beauty and Personal Care Startups Hits a Recent Low

More factors are involved in the decline than just Covid-19, say analysts

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Funding fell by over 50% compared to the previous quarter. Siora Photography/Unsplash

In the opening quarter of 2020, private market funding for young companies in the beauty and personal care space fell by more than 50% compared to the previous quarter, according to a new report from market intelligence firm CB Insights. The category, which includes cosmetics and men’s grooming, raised a total of $103 million—the lowest number seen since at least Q2 of 2017.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.