How Fashion’s Coolest Octogenarian Influencers Helped Red Wing Kick Things Up a Notch

The Changs are helping the legacy boot brand promote timeless fashion

Wan-ji Chang and his wife Sho-er model clothing left unclaimed in their laundromat. Now, they have some Red Wings to wear, too.
Wan-ji Chang and his wife Sho-er model clothing left unclaimed in their laundromat. Sean Marc Lee

Make a list of Instagram’s biggest fashion influencers these days and you’ll no doubt come up with names such as Lauren Conrad, Cole Sprouse and Olivia Palermo. These style luminaries tend to have upper-crust backgrounds (Palermo was a Manhattan socialite) and make their homes in cool places (Conrad has owned homes in Brentwood and Pacific Palisades).

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.