Private Labels Make Noise, Creating Market Share Opportunity for Store Brands

With a shortage in household names, new retail opportunities abound

Many consumers are looking outside of their preferred brands just to ensure they have the product they need. Getty Images
This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.