Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding company’s clients.
The agency giant is hoping the partnership will give its growing roster of clients in the online retail space better access to tools that will allow them to embed live commerce videos directly into their websites. The signing comes as shoppable livestreaming has become a fast-growing category in the United States, with investors and retailers attempting to replicate the popularity the format has seen overseas in Asian markets.
Omnicom
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