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MikMak is going global.
The U.S.-based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based ecommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.
“I think this acquisition for MikMak is very telling of the industry and where the industry is headed,” said Rachel Tipograph, MikMak’s founder and co-host of the Brave Commerce podcast.