The list of possible Valentine’s Day gifts this year has expanded to include splash painting at a big box hardware chain, thanks to Lowe’s first-ever Night of Lowemance event.
On Feb. 14, the retailer is inviting 50 couples to select stores in ten markets for what it calls a “one-of-a-kind Valentine’s Day experience” following “a year of date nights … replaced by takeout on the couch.”
Isn’t it Lowemantic?
Attendees will gather “in a dedicated area of the store inspired by creativity and romance.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in