Kohl’s, Pinterest Collaborate on Shopping Experiences

The retailer also hosted two 30-minute live shows during PinTV's Shop the Holidays event

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The longtime collaboration between retailer Kohl’s and Pinterest resulted in several personalized, taste-driven shopping experiences just in time for winter fashion and the holiday season.

Outfit Color Match lets customers pick a color palate that resonates with them and then brings them to Kohls.com to shop outfits within a specific color theme.

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Kohl’s/Pinterest

Pinterest said click-through rates and engagement for this experience are outpacing its benchmarks by 159%.

Trend Matchmaker is a dating application-style matching system that lets shoppers swipe styles of their choice in an immersive format and explore recent Pinterest trends.

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